SuperOrdinary is the leading global Social Commerce and marketplace expert connecting brands, creators, and consumers everywhere. We help brands establish a presence and scale their sales on platforms like Amazon and TikTok Shop. We're harnessing the power of short video and livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment. 

As the premier partner for today’s most dynamic brands, we drive discovery, expansion and accelerated growth in the ever-evolving landscape of social commerce and the creator economy. SuperOrdinary is an established company but with an entrepreneurial/start-up vibe, with a population of 150+ employees. 

SuperOrdinary is seeking a highly entrepreneurial and operationally driven Senior Director to lead talent/creator-led beauty incubator built around high-velocity, culturally relevant product drops. 

This role will oversee the full lifecycle of creator/talent-led beauty launches spanning marketing strategy, creator partnerships, product innovation, content strategy, omnichannel distribution, and operational execution. The GM will act as the central business lead while helping define a new model for how beauty is launched and scaled in the social commerce era. 

Our launches are designed to bridge cultural relevance and commercial scale through highly curated, limited-release drops that talent/creators can authentically champion to their audiences. This is a high-ownership role at the intersection of beauty, creator economy, entertainment,retail partnerships, social commerce, and community-driven brand building. 

The ideal candidate thrives in fast-moving, iterative environments and understands how to build consumer excitement through scarcity, storytelling, virality, and creator-led engagement. 

Key Responsibilities 

Strategic Leadership & Business Ownership 

• Lead the overall strategy, operations, and growth roadmap  

• Serve as the primary point of contact across senior leadership teams 

• Own P&L performance and help scale the business toward aggressive revenue and growth targets 

• Champion the long-term vision of creator-led, culturally driven beauty drops across retail and social commerce channels 

• Help build scalable operational systems and processes to support rapid launch cadence and future expansion 

Creator Partnerships, Brand Development & Community Building 

• Identify, evaluate, and secure high-potential creator and talent partnerships 

• Translate creator vision into compelling beauty concepts, launch narratives, and community-driven brand experiences 

• Oversee branding, packaging, visual identity, and creative development for each launch 

• Develop launch strategies centered around exclusivity, scarcity, fan participation, and cultural relevance 

• Drive TikTok-native content strategy including creator content, UGC, affiliate programs, and social storytelling initiatives 

Omnichannel Growth & Commercial Strategy 

• Lead the execution of a synchronized omnichannel strategy across retail, TikTok Shop/social commerce, Amazon, and e-commerce platforms 

• Partner closely with teams to support in-store launch strategy and cultural discovery moments 

• Drive high-conversion social commerce initiatives designed to maximize launch velocity and post-drop replenishment 

• Manage sales channel operations, partnerships, and performance optimization across all commerce platforms 

• Identify opportunities to expand the halo effect of each drop into broader long-term customer acquisition and retention 

Product Development & Supply Chain Execution 

• Oversee rapid product development and launch execution for creator-led beauty drops 

• Partner with ODM/OEM manufacturers and development partners to bring concepts to market quickly and efficiently 

• Manage launch timelines, inventory planning, replenishment strategy, and operational readiness 
  Ensure product quality, speed-to-market, and scalable operational execution across multiple simultaneous launches 

Cross-Functional Collaboration & Shared Services 

• Partner cross-functionally with Growth, Creator Partnerships, Production, Operations, Finance, Legal, HR, and Logistics teams 

• Leverage SuperOrdinary’s centralized infrastructure and marketplace expertise to scale efficiently 

• Help build and manage external agency and partner relationships supporting TikTok Shop, Amazon, and e-commerce operations 

• Work closely with leadership to refine positioning, go-to-market strategy, and long-term business expansion opportunities 

Ideal Candidate Profile 

• 5–10+ years of experience across beauty, consumer brands, social commerce, incubators, creator economy, or high-growth startup environments 

• Strong understanding of TikTok, creator-led commerce, community building, and short-form content ecosystems 

• Experience managing complex cross-functional initiatives spanning brand development, operations, partnerships, and go-to-market execution 

• Proven ability to operate across both strategic leadership and hands-on execution in fast-moving environments 

• Deep familiarity with beauty retail, social commerce, and omnichannel growth strategies, particularly within Sephora and TikTok ecosystems 

• Experience managing agile product development cycles and operational execution with manufacturing and supply chain partners 

• Entrepreneurial mindset with comfort building new business models, launching new concepts, and scaling emerging verticals 

• Strong communication and stakeholder management skills with experience working across executive leadership teams and external partners 

• Bachelor’s Degree in Business, Marketing, or related field preferred; MBA a plus