Creator Success Manager
Creator Success Manager
About SuperOrdinary
At SuperOrdinary, we're the driving force behind the global success of today's most exciting consumer brands. We're not just an agency; we're a dynamic growth partner and marketplace expert, connecting brands like Milk Makeup, Laneige, Tatcha, LG Beauty, and Peter Thomas Roth with creators and consumers worldwide.
We're at the forefront of the social commerce revolution, with a proven track record of explosive growth on TikTok Shop—harnessing short-form video and livestreaming to build shopping experiences that fuse e-commerce and entertainment.
The Role
We're hiring a Creator Success Manager to own both the strategy and execution of UGC video and paid creator collaborations on TikTok Shop.
You'll act as the trusted advisor to brands—designing their overall paid/UGC collaboration strategy and coaching them on how to build a stronger creator community—while running the engine that delivers it: turning briefs into signed contracts, managing a high-throughput UGC content pipeline (sourcing → brief → production → QA → delivery), securing ad-usage rights (Spark/allowlisting), and hitting ambitious contract value (CV) targets.
You'll also help grow SuperOrdinary's own creator community.
This is a hybrid strategist-operator role: you set the collaboration playbook with brands, manage a roster of creators, and partner daily with Brand Partnerships, Paid Media, Ops, and Data.
What You'll Own (Key Outcomes)
- Contract Value (North Star):
- Hit monthly/quarterly CV booked, executed, and collected targets for your book of paid collaborations.
- Minimize slippage from signed → executed → paid.
- UGC Video Throughput & Quality:
- Reliable volume of on-brief, on-time UGC videos that meet brand-safety and performance standards.
- Creator Throughput:
- Brief fill rate
- Time-to-activate
- On-time delivery %
- Rebooking % within 60 days
- Ad-Usage Execution:
- Clean Spark Code / allowlisting / whitelisting setup and rights coverage so Paid Media can amplify without gaps.
- Compliance & Satisfaction:
- Zero material FTC disclosure issues.
- ≥90% brand CSAT on deliverables.
- Content Performance:
- CPCV/CPA
- CTR
- Conversion
- Attributable GMV on collaboration content
- Brand Advisory:
- Brands adopt your recommended paid/UGC collaboration strategy and creator-community approach.
- Measured by strategy adoption, renewals, and CSAT.
- SuperOrdinary Creator Community:
- Growth, engagement, and retention of SuperOrdinary's creator community as a durable sourcing and activation moat.
Responsibilities
Brand Advisory & Strategy Design
- Serve as the brand's strategic advisor on paid and UGC collaboration.
- Diagnose where brands are today and design an overall collaboration strategy, including:
- Creator mix
- Formats
- Cadence
- Budget allocation
- Usage strategy
- Tie recommendations directly to GMV goals.
- Coach brands on building their own creator communities through:
- Affiliate activation
- Creator relationships
- Incentive and seeding programs
- Retention strategies
- Translate performance data into actionable recommendations regarding:
- Assortment
- Promotions
- Bundles
- Timing
- Creator tiering
- Drive strategy adoption and renewals.
Paid Collaboration Execution (Deal Desk)
- Own the workflow from:
- Brand brief
- Scoped quote
- Signed SOW
- Content delivery
- Sales attribution on TikTok Shop
- Price and quote within the established rate card.
- Negotiate:
- Deliverables
- Usage
- Exclusivity
- Allowlisting
- Close deals while protecting margins.
- Maintain 4–8 weeks of weighted CV pipeline coverage.
- Forecast bookings accurately (±10%).
- Track signed, executed, and collected CV.
- Partner with Finance on invoicing and collections.
UGC Video Pipeline
- Build and manage a scalable UGC sourcing engine using:
- Inbound
- Outbound
- Referrals
- Maintain a creator roster segmented by:
- Niche
- Format strength
- Rates
- Conversion metrics
- Translate brand briefs into creator briefs.
- Manage:
- Production
- Revisions
- QA
- Enforce standards across:
- UGC
- Reviews
- GRWM
- Tutorials
- Stitch/Duet
- Micro-drama
- Resolve reshoots and make-goods with clear policies.
Ad-Usage Rights & Amplification
- Secure and document:
- Organic usage rights
- Paid usage rights
- Spark/allowlisting
- Whitelisting
- Ensure rights windows and contract terms are accurate.
- Operationalize Spark Code and allowlisting handoffs to Paid Media.
- Troubleshoot rights and access issues.
SuperOrdinary Creator Community
- Build and grow SuperOrdinary's creator community through platforms such as:
- Discord
- Lark
- Recruit, onboard, and retain creators.
- Run community programming including:
- Education
- Office hours
- Performance feedback
- Recognition
- Rewards
- Convert community engagement into:
- Faster activation
- Higher creator rebooking
Content Insights & Enablement
- Run weekly creative tests covering:
- Hooks
- Formats
- Video length
- CTAs
- Track:
- CPCV
- CPA
- GMV
- Share learnings with creators and brand teams.
- Maintain:
- Brief templates
- Best-practice libraries
- Creator feedback loops
Qualifications
- 3–5 years in creator/influencer programs, UGC production, social commerce, or talent/partner success.
- Proven track record closing paid creator deals and running UGC delivery at scale.
- Strong knowledge of:
- TikTok Shop
- Affiliate mechanics
- Spark Ads
- Allowlisting
- Whitelisting
- Short-form content
- Hands-on experience with:
- Creator negotiations
- SOWs
- Usage rights
- Rate cards
- Experience advising brands on strategy and building creator or affiliate communities (Discord or similar).
- Strong analytical skills:
- Excel/Google Sheets required
- Looker or Mode preferred
- SQL is a bonus
- Knowledge of FTC disclosure requirements and brand safety/IP standards.
- Excellent:
- Negotiation
- Relationship management
- Written communication
- Verbal communication