Live Stream Product Strategy Manager, TikTok Operations, SuperOrdinary

Company Introduction 

SuperOrdinary is the leading global growth partner and marketplace expert connecting brands, creators, and consumers everywhere. SuperOrdinary is the go-to partner for facilitating sustainable global expansion for today's most exciting consumer brands including Farmacy, Tower28, LG beauty, The Ordinary, Milk Makeup and more. SuperOrdinary’s worldwide team of e-commerce marketplace and social commerce experts help brands establish influence, scale global sales channels, and connect with creators and consumers throughout the world. 

With a deep understanding of the rapidly evolving social commerce landscape, SuperOrdinary has a proven track record of successfully growing brands on TikTok Shop and other social commerce marketplaces. Fusing creativity with technology, SuperOrdinary is harnessing the power of livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.  

Job Overview

We are seeking a dynamic and strategic Livestream Product Strategy Manager to lead and execute product strategy for our live-streaming events. This role will combine the responsibilities of product strategy development, live-stream performance optimization, and cross-functional collaboration with creators, brands, and the TikTok team. The ideal candidate is a creative thinker who understands the intricacies of brand identity and how it influences social commerce on platforms like TikTok. They should have a passion for driving product engagement, a strong ability to think outside the box, and a proven track record of effective communication across multiple teams.

Key Responsibilities:  

Product Strategy & Merchandising:

• Develop and implement product strategies for live-streaming sessions, ensuring alignment with audience preferences, brand identity, and business goals.
• Oversee the curation and selection of products, working closely with brand partners to ensure their products fit within the context of the live stream and resonate with the audience.
• Negotiate deals with brands to feature their products in live streams, ensuring mutually beneficial agreements that align with both the brand’s and the creators' goals.
• Cultivate strong, long-lasting relationships with brand partners to ensure that product promotions are well integrated into future live sessions.
• Lead the merchandising efforts during live streams, ensuring products are showcased effectively to maximize engagement and conversions.
• Collaborate with the TikTok team to develop platform-specific strategies that enhance product visibility during live sessions.
• Create and execute effective talking points, content plans, and product promotion strategies, ensuring that the live stream remains engaging and products are presented in a compelling manner.

Performance Analysis & Reporting:

• Use data analytics tools to track product performance and audience engagement metrics during live streams, providing actionable insights to improve future sessions.
• Create weekly and monthly performance reports, summarizing key data points, identifying trends, and offering recommendations for strategy improvements.
• Analyze feedback from live sessions to continuously refine product strategies, ensuring products are effectively showcased to the audience and align with brand goals.

Cross-Functional Leadership & Collaboration:

• Act as the primary point of contact between creators, brand partners, the TikTok team, and internal teams, ensuring everyone is aligned on product strategy and goals.
• Lead and motivate the team to execute live stream strategies with precision, providing guidance and feedback to improve performance and results.
• Build and maintain strong relationships with brand partners, ensuring seamless product integration and understanding of both their brand identity and objectives.

Qualifications: 

• Proven experience in product strategy, with a specific focus on live-streaming environments (especially TikTok), social commerce, or e-commerce.
• A deep understanding of brand identities and how they impact product promotion and live-stream strategies.
• Ability to think creatively and outside the box when developing product and content strategies for live-streaming sessions.
• Strong communication skills and experience working with multiple stakeholders, including TikTok teams, creators, and brand partners.
• A background in purchasing, product sales, or sales strategy is a nice-to-have, particularly with experience in negotiating deals and product integration.
• Experience in data analysis, tracking performance metrics, and optimizing strategies based on insights and feedback.
• Highly organized with excellent project management skills, capable of managing multiple priorities simultaneously.
• Proactive and self-motivated, with the ability to work independently and solve problems without needing constant oversight.

• $20-25/hr 
• 20 to 40 hours per week for 75 day contract