Social Strategist, TikTok Beauty (New Channel Build)

Beverly Hills, CA
Full Time
TikTok
Experienced

About SuperOrdinary:  

At SuperOrdinary, we're the driving force behind the global success of today's most exciting consumer brands. We're not just an agency; we're a dynamic growth partner and marketplace expert, connecting brands like Milk Makeup, LG Beauty and Peter Thomas Roth with creators and consumers worldwide. Our team of e-commerce and social commerce gurus empowers brands to build influence, scale their global sales channels, and forge meaningful connections.  

We're at the forefront of the social commerce revolution, with a proven track record of explosive growth for brands on TikTok Shop and other innovative platforms. We're harnessing the power of short video and livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.  

Social Strategist, TikTok Beauty (New Channel Build) 

We're searching for a highly creative and experienced Social Strategist to launch, develop, and lead a brand-new TikTok Beauty channel from the ground up. This is a unique opportunity to shape the voice and vision of our presence on TikTok, building a vibrant community and driving significant engagement within the beauty space. 

The ideal candidate is a TikTok expert with a proven track record in content strategy, community building, and trend forecasting. You'll be responsible for every aspect of our non-live TikTok account, from initial setup to ongoing content development and performance optimization.  

Responsibilities: 

  • Strategy & Vision: Develop and execute the overarching strategy for our new TikTok Beauty channel, encompassing both shoppable and non-shoppable content. Define the channel's unique identity, tone of voice, and content pillars to resonate with the target audience. 

  • Channel Development: Lead the end-to-end creation and launch of the TikTok account, including account setup, profile optimization, and initial content seeding. 

  • Content Ideation & Calendar: Generate innovative and engaging content ideas aligned with beauty trends and our brands’ objectives. Create, manage, and maintain a comprehensive content calendar, ensuring a consistent and diverse posting schedule. 

  • Community Building & Engagement: Develop and implement strategies to attract, grow, and retain a highly engaged community. Monitor comments and messages, leverage trends, and maximize events to foster meaningful interactions and drive fan engagement. 

  • Trend Monitoring & Innovation: Stay relentlessly up-to-date with the latest TikTok trends, features, and algorithms within the beauty industry. Proactively identify opportunities for creative content and strategic collaborations. 

  • Performance & Analytics: Set clear goals and KPIs for channel growth and engagement. Monitor, analyze, and report on channel performance, using data-driven insights to refine strategy and optimize content. 

  • Team Supervision: Directly manage and guide a non-live content team, providing creative direction, feedback, supervision and support to ensure consistent content quality and alignment with strategy.  

  • Roadmap & Milestones: Establish a clear plan and timeline for building the account, setting ambitious yet achievable milestones for audience growth, engagement, and content performance. 

Qualifications: 

  • 5+ years of experience in social media strategy, with a significant focus on TikTok. 

  • Proven experience launching and growing successful channels, particularly within the beauty or lifestyle sectors. 

  • Deep understanding of TikTok's platform, trends, features, and content best practices. 

  • Exceptional creativity and a strong eye for engaging, short-form video content. 

  • Demonstrated ability to develop and execute effective content strategies that drive community growth and engagement. 

  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. 

  • Excellent communication, interpersonal, and leadership skills. 

  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. 

  • A passion for beauty and a finger on the pulse of the latest industry trends. 

If you're a TikTok visionary ready to build something amazing from scratch, we encourage you to apply! 

Compensation: $80-120k depending on experience 

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